Gender Ads

The first ad consisted in a energetic drink for women, that gave them the energy to do everything they have to do: clean, wash, cook. It's obvious that this was the male-centred point of view. 

Last week we prepared in groups two ads: one in a male-centred point of view, and the other one as feminists. My partners were Martín Macchiavello and Joaquín Oporto. Of course, the most difficult ad for us was the feminist, because we are not used to think in that way. 


The other ad was a hammer for men, but not any one. It was a special hammer that, if a woman calibrated it, men would stop hitting their fingers. And if the man didn't have a wife, he should call an emergency service, so they send a woman to calibrate it.




This was a pretty fun activity, specially in the part of the feminist ad (the hammer), because probably I would have never thought about something like that if it wasn't for this work. It helped me to have a wider view of the World and women.